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GSA scoops two prestigious communications awards

Laura And Steve

We won two awards at a prestigious national ceremony to recognise Europe’s best communicators.

The ICE Awards celebrate excellence in internal communication and engagement, and we took the gold award home in two categories: Best Communication of Change or Business Transformation and Best Internal Communications in the Not for Profit/Charity Sector.

The awards recognise the work we did to create and communicate our Simpler, Stronger, Better business strategy.

Finalists at the event included Aviva, Bupa, Unilever, Poundland, Dunelm and other multi-national organisations.

Steve Hayes, our Director of Corporate Affairs and Communications, and Laura Pickett, our Head of Marketing and Communications collected the award for GSA.

Steve said: “We are delighted to have won two gold awards on this prestigious stage.

“Improving our communication and engagement with colleagues has been a major focus over the last two years, in recognition of how critical this is for us to be able to make progress, realise our objectives and ultimately improve our services.

“The awards recognise a huge amount of work to achieve this – from the creation of the strategy itself and the campaign to launch and embed it in the organisation, through to our colleague conference and our ongoing change communication.

“We were pleased to see the positive effects of this work in our recent engagement survey, with significant improvements in the scores on questions about being kept informed about important issues and change through communication (up to 75% from 69.7%) and leaders providing a clear vision for the future (up to 72.3% from 67.1%). This, alongside the positive survey feedback from our colleague conference and other engagement metrics, highlighted the demonstrable impact of our work.

“Colleague engagement is at the heart of our ability to fulfil our purpose and move forward as an organisation, so it is great for GSA to be recognised for doing innovative work in this space.”

The judges said of our work: “This is a brilliant example of what any organisation should seek to achieve: to bring its strategy to life. It is a compelling, thorough and creative approach to connect employees with GSA’s goals – a campaign rooted in insight, creativity and a clear understanding of the problem.”